Iris
A cross project between IT and Social Engagement Team
Product Aims and Business Drivers
Faster Monitoring and Management of campaign posts
Extraction of data or generate reports for Engagement Users
Accurate measuring of user sentiments for Facebook, Twitter and Instagram
Business Case
Nike X Iris
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Unlimited Nike + Challenge
Hashtag:
#UnlimitedManila
TARGET MARKET:
Filipino Runners
SOCIAL CHALLENGE:
By making August the active month ever, Nike pushed runners to show what their unlimited is by giving them rewards as they crush each milestones
(5km, 10km, 21km and 42km).
IRIS Goals :
Pulled in #UnlimitedManila mentions per day
SME team segregated the posts to negative, neutral and positive posts
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Lebron James: Battle the doubt challenge
HASHTAG:
#BattleTheDoubt
TARGET MARKET:
Filipino Basketball kids
SOCIAL CHALLENGE:
Filipino kids are challenged to share the LBJ photo and write a message to their doubters, saying that they will rise above their doubts just like Lebron James did
IRIS Goals:
Collected all social challenge entries
Filtered entries by status